Service design lead | Sheffield - Peak District
Amanda King
I help public sector and large organisations simplify complex services, connecting systems, organisational needs and the people who rely on them
Some of my recent work
NHS BREAST SCREENING SERVICE
Transforming all eleven screening services, starting with breast screening as a priority due to its complexity and status of legacy systems underpinning the service.
My Role
Main Goal
Lead Service Designer
Establish the as-is design and make recommendations for the to-be design of the national breast screening service
UNIVERSITY OF NOTTINGHAM VIRTUAL OPEN DAYS
Reimagining open days at the University of Nottingham when COVID struck and the University had to rapidly move its offer online for 20,000+ prospective students.
My Role
Main Goal
Lead Service Designer
Move the physical service online in light of COVID and still meet or exceed recruitment targets
O2 BUSINESS SUPPORT SERVICE
Transforming the O2 business support service to improve digital channels and reduce the burden on call centres by 20%.
My Role
Lead UX and Service Designer
Main Goal
Digitise services and reduce the burden on call centre staff by 20%
I've also led service design across multiple sectors and organisations
NHS England
Department for Education
Houses of Parliament Education Service
University of Nottingham
University of Salford
Sheffield Hallam University
O2 Telefónica
Nuclear Decommissioning Authority
The Manufacturing Institute
Nice to meet you.
I design meaningful, user-centred services that work better for people and organisations. I love solving complex problems, uncovering user needs and patterns, and turning insights into intuitive, accessible and effective solutions that connect people, business goals and technology.
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“You cannot understand good design if you do not understand people.” — Dieter Rams
